it is just marketing, but...

it sure does look nice. this is exactly the reason one has to respect apple. they could have simply built a typlical brick and mortar store-front somewhere in manhattan. instead, they constructed a 32 foot glass cube with a suspended apple logo as the DOOR to the store located below. on 5th avenue. flanked by bergdorf goodman's and the plaza hotel. one can say whatever one wants concerning apple and the products they offer, however, there can be no doubt that apple is the unrivaled master with regards to the process of convincing (see mind control) the masses that they need to have those very products. for those still not convinced, feel free to check out the opening for yourself. if you have still not come to your senses and given in to apple's desires to purchase their goods, i hear they have a plan for you.